Indego Africa and 400 Brides

Another day at the office... Last Monday I attended the Great Bridal Expo in New York City, "the premier national consumer bridal marketing event in the US." Upon arrival I was slapped with a "VIG" sticker (Very Important Groom - "wait, I'm not...") and unceremoniously escorted into a packed conference center with probably 400+ brides . Walking around, the few men among us nodded in silent and knowing recognition. Mercifully I was not in attendance to sample wedding cake, recruit DJs, find out what's hot in Tahiti, or (heaven help me) gape at the bridal gown runway show. I needed to convince prospective brides that Indego Africa handicrafts are the socially-conscious answer to: "What do I give as guest or bridal party favors at my wedding?"

It was an uphill battle. I fought alongside insistent brides seeking free tote bags and competed against slick representatives from wedding venues across New York City. But I think the Indego Africa message got through:

Our products give couples the chance to show their concern for making a difference and improving the lives of others, just as they begin their own lives together. With our wine coasters, for example, guests sitting down for dinner will immediately have something to chat about. And Indego Africa provides beautiful table cards with a personalized message for guests and an explanation of how their gift or favor is having an impact in an African community. It's a no-brainer for the modern couple.

Are you looking for wedding gifts or favors (or know someone else who is)? Let Indego Africa be an integral part of your wedding. Click the links for wedding products and wedding donations (in lieu of favors). Questions? Contact us!

- Matt

PS - photo is from a traditional Rwandan wedding dowery ceremony (or "dote").