Thursday, November 5, 2009

Hearts & Hands Market in Houston

The Indego Africa team is not one to miss a sales opportunity. Last week we participated as a vendor at the Hearts and Hands Market in Houston, probably the largest holiday market in the area. This was our second time attending and this time we put together an even more impressive display, including photo and video presentations of the women.

Our new sports bags and yoga bags were a particularly big hit but, as is often the case during the holiday season, customers bought nearly all the red Basket Ornaments that we had in stock. They're the perfect adornment to a Christmas tree and make great little gift boxes. I mentioned to every buyer that they're miniaturized versions of the larger Agaseke Basket, which is traditionally made by women and given to couples at their wedding.

The Market ended on a special note. One woman who bought an Agaseke Basket last year asked: “Do you take customer testimonials?” She then told us that she'd given the basket to her daughter, with no particular intentions and only the knowledge that Rwandan women give them for weddings. Within one year of the gift, her daughter met and married her husband.

- Matt

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