Friday, July 23, 2010

Indego Africa Partners With Polo Ralph Lauren

If you haven't heard, Indego Africa's newest partner cooperative, Twiyubake Family (“Twiyubake”), has launched a line of woven bracelets at Polo Ralph Lauren!

When we initially approached Twiyubake about the order, the women were hesitant. They had never made this type of product, and they had never produced a custom order for a large retailer. The timeline was short and the pressure was on, but with the invaluable help of superstar Indego Africa employees Valens Rutazihana, Sarah Dunigan, and Ellie Kates, the women of Twiyubake completed the order on time and with perfect quality!

Now the bracelets are being sold at the hottest PRL stores in Soho and the Hamptons, and InStyle.com is raving on its "What's Now!" news: Ralph Lauren Sells Fair Trade Bracelets.

Located in the Kayonza District of Rwanda, and faced with the most difficult of circumstances, including the loss of multiple family members in the 1994 Genocide, these 39 master weavers are determined to lift themselves out of poverty with spirit and dignity. With new confidence from their Polo Ralph Lauren success and news skills gained through Indego Africa, there’s no stopping them!

In the New York area? You can pick up your very own Twiyubake bracelet, exclusively carried at the following PRL stores:

379 West Broadway
New York, NY 10012

390 Bleecker Street
New York, NY 10014

31 Prince Street
New York, NY 10012

31-33 Main Street
East Hampton, NY 11937

57 Main Street
East Hampton, NY 11937

41 Jobs Lane
Southampton, NY 11968

- Ben

1 comment:

Eric Walker said...

I am sure you have a great fan following out there.
ralph lauren polo

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