Indego Africa is excited to announce the launch of our “Thousand Hills Cowl” partnership with Anthropologie, highlighted yesterday in the New York Times Style Magazine (article HERE)! The Ingenzi Knit Union, a knitting cooperative of more than 40 remarkable women in Rwanda, partnered with Indego Africa to create a line of "Cowls" (aka "Snoods") for Anthropologie's Fall 2010 Knitwear collection. Designed by knitwear expert Linda Trau in consultation with U.S. nonprofit Rwanda Knits, these super-trendy Snoods can be worn loosely as a cowl, closer to the neck as a scarf, or can be pulled over the head as a hood. Each Snood is made from a cozy, soft pink cotton-acrylic blend yarn with a subtle diamond pattern. "We're all very excited about this," said Indego Africa CEO Matt Mitro in the Fall 2010 edition of VOGUE Knitting (article HERE). "This is the co-op's first product in a national chain, and hopefully it will lead to other orders."
Each “Thousand Hills Cowl” comes with an Indego Africa tag signed personally by the specific Rwandan artisan (with bios and photos available on Indego Africa's website) – a unique touch that connects the Anthopologie customer directly with these entrepreneurial women. Most importantly, this was the first large-volume order of knitwear ever made and commercially exported to the United States from Rwanda. Accordingly, there were the inevitable hurdles but, due to the incredible efforts of the remarkable women of the Ingenzi Knit Union and the Indego Africa Rwanda and US teams, the order was completed flawlessly! Shop today for these cozy snoods in stores or online at anthropologie.com (shop HERE)! - Deirdre McGuigan, Indego Africa Deputy General Counsel
3 comments:
Congratulations to the Ingenzi Knit Union, Indego, Rwanda Knits, Linda Trau and Anthropologie on this historic achievement! There are so many challenges to a project like this, and you met them all with grace and perseverance.
I'm definitely going to Anthro to get a gorgeous snood next week, and will look for many more Thousand Hills knits in the future.
Heartfelt kudos to all, especially the knitters.
Willa
I just love hearing stories like this - especially of the clothing trade! Well done!!
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