Starting today, Indego Africa and some of our best-selling products will be featured in a week-long campaign on Design/Story, an online site that showcases an assortment of globally sourced designs together with the unique stories behind them. Design/Story’s vision is to bring innovative design and the stories of their designers to life by providing a shop-tainment experience that allows a community of design lovers to explore, purchase and engage with modern home and lifestyle products and their untold stories. Through week-long campaigns, Design/Story spotlights the best and most interesting designs from around the world on an exquisitely crafted site.
Design/Story initial discovered Indego Africa’s products at our booth at the New York International Gift Fair this past January. A few months later, we now have the privilege to be featured in one of their design campaigns. Indego Africa’s collection is a natural fit for Design/Story, as each of our handmade products carries a remarkable story: whether the story of Indego Africa, the story of one of our partner artisans, or the broader story of how social enterprises can create positive change in the global community.
The campaign, entitled “Indego Africa: Good Design For A Good Cause,” will feature our banana bracelets, plateau baskets, textile bracelets and more, and runs from today, Thursday, May 26th, to next Wednesday, June 1st. Sign up is required but free. If you miss the campaign, stay tuned - you might even see some of Indego Africa's products as part of Design/Story’s permanent collection!
We are so excited for this artistic new partnership and so proud for Indego Africa's handmade product line to be showcased in the Design/Story community! Be sure to check in throughout the week by going to https://www.designstory.com/design-studio/indego-africa.
-Deirdre McGuigan, Retail Director