Where fashion began. This is the tagline of Africa Fashion Week New York (AFWNY), a luxury multi-day event happening in New York City from July 14th through 17th. Those three words are intended to conjure up a centuries-old story of African style - traditionally known for, among other things, bright cloths, intricate beadwork, and vibrant colors. Those three words are also what make AFWNY so tantalizing; the play between contemporary African designers and traditional African craftsmanship ensures that this is as sharp a sartorial event as they come.
AFWNY is put on by the global fashion agency Adirée, as well as a diverse assortment of partners and sponsors. AFWNY will include runway shows, vendor exhibitions, and industry networking events, all with the purpose of giving voice to and raising awareness about African fashion. More specifically, buyers and industry influentials will have the chance to connect with African designers, while 2,000+ audience members will participate in the week’s many happenings. Proceeds from AFWNY go to non-profit organizations in support of Africa-related causes.
Lastly (drumroll please!)…Adirée has been generous enough to donate a space to Indego Africa at their vendor exhibition! That's right! We will be front and center at AFWNY this July showcasing bags, jewelry and other new accessories, all while mingling with the who's who of African fashion. We are thrilled to participate and cannot wait for all of the beautiful designs that will undoubtedly be on display. Stop by and say hello!
-Deirdre McGuigan and Rachel Tennenbaum
AFWNY will take place at Broad Street Ballroom and a schedule of planned events is available HERE.