Indego Africa found itself yet another innovative marketplace during a fast-paced, high-volume sale with the website Fab.com last week!
Fab.com is a flash sale e-commerce site renowned for its exquisite taste and expert eye for coveted consumer goods designs – its primary mission is to enable everyone to incorporate great design into their lives. Fab.com approached Indego Africa a few months ago to be one of its “Daily Design Inspirations,” and we recently took place in a five-day online sale of our Plateau Baskets, Wine Bags and Yoga Bags. And amazingly, we had sold over two hundred products by the time the shopping was over!
Collaboration with Fab.com proved a big boon to us; as a social enterprise, Indego Africa's earned income strategy is to design, develop, and bring to market an array of African-inspired contemporary home decor and accessory product offerings to generate much-needed income for our artisan partners.
We at Indego Africa believe selection by Fab.com was another positive indicator that we are fulfilling an objective of unleashing the full production potential of our partner artisan groups. Now that is Fab!
-Rachel Tennenbaum, Communications Intern